On August 29th and 30th, 2024, I had the privilege of representing the SME Founders Association at a sensitization workshop for private sector players and Business Membership Organizations (BMOs) on exporting through the African Continental Free Trade Area (AfCFTA) using e-commerce digital platforms. Supported by the EU-TAF, the workshop was held in Nairobi, aiming to enhance the integration of SMEs into the continental economic space through digital trade.
The event brought together key players from various sectors, including government representatives, development partners, and business leaders. As I joined other participants, the importance of the discussions became immediately clear: this was not just a workshop but a roadmap for SMEs to navigate the opportunities presented by digital platforms under the AfCFTA.
Day 1 Reflections
The workshop began with opening remarks from various dignitaries, setting a tone of collaboration and innovation. The first session included an introduction to digital trade readiness, where we delved into assessing our preparedness to engage in cross-border e-commerce. It was fascinating to see the diverse levels of awareness and readiness among participants, but there was a shared eagerness to learn and adapt.
As we moved into the sessions, I was particularly engaged in discussions on creating robust business plans and go-to-market strategies. We explored techniques for effective branding, packaging, and competitive pricing—key elements that can determine success or failure in foreign markets. It was a practical session that allowed us to brainstorm and develop actionable strategies tailored to the AfCFTA market.
Another highlight was the focus on financial literacy and compliance. We shared insights on financial planning, managing business finance, and understanding the complexities of tax regulations and cross-border payments which was a highlight presentation by Kenya Revenue Authority (KRA). These conversations were invaluable for SMEs looking to scale and manage their financial risks better within the tax lens.
Day 2 Insights
The second day was equally enriching. We examined current market dynamics, trade flows, and digital skills essential for SMEs to thrive in a digital economy. A significant part of the day was dedicated to understanding the vast market opportunities within the EAC and AfCFTA frameworks. Listening to successful case studies from SMEs that have excelled using online platforms was inspiring and provided practical takeaways.
One of the most interactive sessions was on onboarding SMEs to MYEASOKO, a digital platform that simplifies creating and managing digital storefronts. The practical demonstrations and hands-on experience provided clarity on how to manage customer orders, maintain quality assurance, and report trade barriers effectively. This was a game-changer for many participants, including myself, who recognized the immense potential of digital platforms in expanding market reach.
Looking Ahead
Participating in this workshop reinforced my belief in the transformative power of digital trade for SMEs. It highlighted the crucial role we, as the SME Founders Association, must play in equipping our members with the knowledge, tools, and networks necessary to harness these opportunities. The conversations, strategies, and insights shared over the two days will undoubtedly shape how we support our entrepreneurs moving forward.
This experience was a reminder that while challenges remain, the pathway to thriving under the AfCFTA is clear—with digital platforms and collaborative efforts paving the way. As we continue our journey, I am more committed than ever to ensuring that our members are not only ready for export but are leaders in the digital trade revolution in Africa.
Velona Wendy Oketch, Executive Director, SME Founders Association
