Founders Association

Fostering an enabling and sustainable business environment

SME Founders Association fosters an enabling and sustainable business environment for all Small and Medium Enterprises (SME) in Africa. 

Kenyan SMEs provide close to 85% of the country’s employment and contribute to 20% of its GDP, making the sector a major contributor to socio-economic development, however the growth of the sector is hampered by poor presentation and a myriad of business challenges such as lack of access to capital, markets, networks and appropriate affordable enterprise development program. 

SFA exists to promote policy and advocacy to enact fairer policies that favor the growth of this sector while bridging the gap through collaborative partnerships with our wide network of strategic partners.


Fostering an enabling and sustainable business environment for Small and
Medium Enterprises (SME)


Creating a better KENYA for all by supporting businesses
to grow and succeed


ENABLE a sustainable business environment through policy and advocacy for fairer policies affecting SMEs

EMPOWER SMEs by providing leadership and enterprise development to enhance their competence, competitiveness and complliance

ELEVATE SMEs by providing linkages to networks, markets and access to capital for business growth and success

how it all started

Founded  in 2016 as Profit network a business mentoring network, we evolved into an association to better represent the MSME community as a collective voice to promote a sustainable and decent business environment for all. 

SFA is a nationwide partnership of higher education, economic development organizations, chambers and other stakeholders dedicated to promoting a more enabling and sustainable business environment for MSMES.

The Association successfully links Kenya’s education system with community outreach to aid in the development and education of entrepreneurs and business community.

As the only association that provides mentoring, networking, policy and advocacy for MSMEs in Kenya. SFA plays a vital role in Kenya’s economic development initiatives by:

  • Assisting entrepreneurs in all stages of business, from prospective entrepreneurs to mature businesses looking for growth opportunities
  • Working with firms in all business sectors
  • Utilizing the expertise and resources of some of the best colleges and universities both locally and abroad.
  • Accessing the resources of a national network in the 47 Counties
  • Global accreditation with partner accrediting bodies.

Our Commitment to Our Members

To utilize our knowledge, experience and resources to deliver quality services and products that meet their needs and contribute to their business growth and success.

Our Commitment to Our Employees

To foster a rewarding culture that allows employees to be successful and reach their full potential.

Our Commitment to Our Partners

To advance our shared vision and mission by developing collaborative alliances that leverage organizational strengths and produce lasting benefits.

Our Commitment to Our Funders

To be responsible and accountable stewards and achieve performance expectations and results that contribute to economic prosperity and meaningful return-on-investment.

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The Value of an Open Mind!

Do you have an open mind? What came to your mind when you saw this mail? Here’s one response!  I know what they want to say… and at the end you miss out on a good offer by not giving it the attention it deserved. A sower cultivates relationships and reaps from them.  Our minds store information for us and when it sees some similarity in a new one it brushes it off. You have the power to direct your mind to remain faithful and look out for the good in there even if it tells you otherwise? A sower uses energy in order that they may reap after harvest. The energy you put in resisting your mind to getting comfortable definitely gives you results as you get to learn more as you scroll down.

Founders Network commitment to your growth and success cultivates a relationship with you through giving you Insights on Digital Learning & Networking. Join our Founders Profit Academy and choose a course that's suitable for you. Click here and receive a discovery call from one of our business mentors  to help you determine the best learning path for your growth and success.

Join us this Thursday from 8:30am for Traits of a Thriving Founder and discover the traits you need to develop to thrive from Lilian Koech, Lead Ambassador, ASPIRE Program. (A youth Apprenticeship program ran by SME Founders Association) Registration is required to keep you safe from zoom bombers! Entry is free! Click Register and book your seat. Look out for an access email with the joining in details. 

If you missed the last session Click VIDEO and login to view with an open mind and gain insights and strategies on Digital Learning & Networking to sense and shape your new normal. 

Have a Great week and See you on Thursday!




Jackie, For Founders Network