Founders Association

Fostering the creation of decent and sustainable work for all

SME Founders Association fosters creation of an enabling and sustainable business environment for small and growing business leaders in Africa to create decent and sustainable jobs.

Kenyan SGBs provide close to 85% of the country’s employment and contribute to 20% of its GDP, making the sector a major contributor to socio-economic development, however the growth of the sector is hampered by poor presentation and a myriad of business challenges such as lack of access to capital, markets, networks and appropriate affordable people & enterprise development solutions. 

SFA exists to enact fairer policies that favor the growth of this sector while bridging the gap through collaborative partnerships with our wide network of strategic partners across sectors & geographies.


Fostering an enabling environment for small and growing business owners to create decent and sustainable jobs for all.


Creating a better AFRICA for all by supporting business leaders to grow and succeed.


ENACT fairer policies to support growth and success of SGBs

EMPOWER SGBs by providing people and enterprise development to enhance their competence, compliance  and ability to access capital.

ELEVATE SGBs by providing linkages to resources and relationships that foster growth and success

how it all started

Founded  in 2015 as Profit network, a business mentoring network, we evolved into an association to better represent the business community as a collective voice to promote a sustainable and decent business environment for all to create decent work and end poverty.

SFA is a nationwide partnership of higher education, economic development organizations, chambers and other stakeholders dedicated to promoting a more enabling and sustainable business environment for Small and Growing Business Owners to thrive.

The Association successfully links Kenya’s education system with community outreach to aid in the development and education for people and enterprises to thrive.

As the leading  association that provides mentoring, networking, policy and advocacy for MSMEs in Kenya. SFA plays a vital role in Kenya’s economic development initiatives by:

  • Assisting individuals  in all stages of business, from all age emerging entrepreneurs to established businesses looking for growth opportunities.
  • Working with firms in all business sectors and geographies, we utiilize the expertise and resources of some of the most brilliant minds and institutions both locally and abroad.
  • Accessing the resources of a national network in the 47 Counties and Global accreditation with partner accrediting bodies to deliver outcomes that produce appropriate results.

Our Commitment to Our Members

To utilize our expertise, experience and resources to deliver quality services and products that meet their needs and contribute to their business growth and success.

Our Commitment to Our Employees

To foster a rewarding culture that allows employees to be successful and reach their full potential.

Our Commitment to Our Partners

To advance our shared vision and mission by developing collaborative alliances that leverage organizational strengths and produce lasting benefits.

Our Commitment to Our Funders

To be responsible and accountable stewards to achieve performance expectations and results that contribute to economic prosperity and meaningful return-on-investment.

Our growing list of SME Partners

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